Online Business Strategies

In case you haven’t heard, almost all new businesses, even small ones, have gone online. Work at home mothers, small scale business people, budding entrepreneurs and even business tycoons have found a new home for their businesses on the World Wide Web. Online business has offered so many opportunities for those who want more out of life, and also more for their families. It’s so easy, even teenagers who are internet savvy can have their own business via the web. It costs less, there’s better advertisement, and higher revenue. It’s also fun and easy. And the best part is, you can work at home and be your own boss. With an online business you don’t have to be a slave to your job. Now doing business online also has many options, which are generally referred to as online business strategies. Each strategy is unique on its own and has its way of earning online. Here are the top internet business strategies you can commit to:

Affiliate marketing – This is an online business strategy where two or more parties are rewarded for a product’s sale. If you are and affiliate marketer for example, you help advertise or sell products for other sites without having to create your own website or pay for web hosting. You earn a part of the sale, and you help the main site gain more advertisement. Without a personal site affiliate marketers help market via social networking, article submissions, etc.

Owning a website- Owning a website is now very possible for anybody especially with the presence of website generating software. When you own a website you get to sell your own products and services and you get full control of your business. If you optimize your web pages well you are likely to generate great revenue.

Niche marketing – This marketing strategy is basically about focusing your business on a certain group or demographic. Since the World Wide Web is so huge and it encompasses so much competition, narrowing down your market will help make the business somehow easier to run.

Paid surveys – This is a strategy where companies hire some people online to do paid surveys. This also includes mystery shopping. It’s a very simple strategy that requires no experience or specific skills test. This is similar to outsourcing and having call center agents do surveys for a specific company. With paid surveys, you can achieve primary financial success, and make it a stepping stone towards other online business strategies.

Pay per click campaigns – This strategy is one of the oldest strategies on the web, where companies have their ads posted on certain websites and they only pay every time their ads get clicked on. When choosing the sites where they place ads on, they do keyword bidding and choose sites with web pages that have high keyword density and are most likely to be indexed by search engines such as Google, Yahoo, and what not. If you own a site for example, you can tap companies to place ads on your website which somehow relate to its content. That way, you get to earn, and they get more traffic and more chances of generating more revenue.

 

Top Four Tips I Used to Create My Online Business Strategy

For anyone who is starting in online marketing or even anyone who has been in online marketing for a while, it is essential to have a good online business strategy.

Without a proper online business strategy, you will find yourself without proper direction and focus. Following a strategy enables you to utilize your time and skills on the things that really matter.

So here is my list of the top four factors I felt was critical for my online business strategy.

1. Focus

It’s very easy to get distracted by so many other tasks. Whether you get distracted by things specific to online marketing or any other factors, it all takes away from your work.

Without proper focus, you can flit from one thing to the next, without really achieving anything concrete. I’m sure you’ve had that feeling at the end of the day that even though you seemed to be very busy, it was hard to actually list your achievements for the day.

There are a lot of things that can make you loose your focus like constantly checking emails and replying to them. This is a classic way of getting distracted any losing focus on your primary task.

2. Planning and Research

It’s no wonder a lot of newbies fail in online marketing, or in general business for that matter if they don’t do any planning. Planning is critical for any online business strategy.

Generally, if you are going to buy an expensive product, you do research into the product as to what features it has, whether it suits your needs, feedback from other people who has purchased the product, where to get the best deal, etc. An online business plan should be no different.

If you plunge head first into marketing a product, it is highly unlikely you won’t be very successful unless you understand who you are marketing to and how best to market and promote the product. People certainly aren’t going to beat down your door to your website or accidentally find it without you planning how best to promote the product.

Another highly important area for planning and research for online marketing is keyword research. Without a proper keyword research strategy, you will never be very successful. Keyword research is one area you do need to spend a bit of time with to learn how to do it properly, as it is the foundation of any online marketing campaign.

3. Commitment

Too many beginners think that online marketing think that they can use mostly automated hands off approach. This type of thinking is guaranteed to set you up for failure.

Online marketing requires commitment to ensure your product or promotion is to be affective. There’s no point in creating a site, writing a few pages or reviews, then just hoping visitors will come flooding in and earning you lots of money. You need commitment to properly promote your site and apply onsite and offsite SEO techniques.

It can be very easy to be discouraged if you don’t see positive results in the short to medium term. Remember that it can sometimes take up to a year to finally start seeing positive results from all the work you have put in on your project.

4. Reviewing Past Projects

In order to progress and become more successful, an essential part of your online business strategy is to review your previous projects. This is a very useful way of finding out what things you are doing right and what aspects need improving.

If you were to copy and repeat your procedures every time without any review, you could potentially be repeating your mistakes over and over again.